Denim Lab is a responsive e-commerce site that helps users find the right sizes and their favorite styles of jeans across various brands online. It encourages better shopping experiences for jeans shoppers, helping them find the best fitting jeans for their body sizes. The project included a marketing analysis to determine what people were looking for, what problems they frequently run into, and what brands they were looking to buy when it comes to buying jeans. It also included researching technology, as well as creating and running a user testing process. In the end, I created the Denim lab site prototype with a fully completed UI. While completing the project, I created a tutorial video for potential users that explains how to use Denim Lab. It begins in a virtual denim store and shows how Kinect works. Kinect is the camera for Xbox 360 that allows users to interact with their computer through natural user interface using body gestures. Then, I provide a brief walk through of the website.
